Perms are back but not how you remember them. Today's perms are looser, more natural, and designed to enhance your hair rather than transform it completely [citation:1]. Think beachy waves, soft S-shapes, and volume that looks like you were born with it. Here's everything people are searching for in 2026.

Collage of modern perm hairstyles: beach waves, S-curls, digital perms

Modern perms: softer, natural, wearable

Beach Wave Perm

Men + Women

Also called: tousled wave • effortless wave • surfer texture

What it is: Soft, loose waves that look like you spent the day at the beach. Not uniform each wave is slightly different, creating that effortless, undone feel. The most requested perm style in 2025-2026 [citation:5].

Who it's for: Anyone who wants texture without defined curls. Works on medium to long hair. Particularly good for people with straight, flat hair who want movement without commitment to tight curls [citation:5]. Men and women both wear this style.

How to ask your stylist: "I want loose, beachy waves not uniform curls. I want it to look like I naturally have wavy hair, not like I got a perm."

How long it lasts: 3-6 months depending on hair type and care [citation:6].

Products you'll need:

  • Sea salt spray – enhances the texture between washes
  • Light mousse – for definition without crunch
  • Sulfate-free shampoo – protects the perm [citation:3]
  • Wide-tooth comb – never brush permed hair dry [citation:3]

Why it's trending: Low-maintenance. Air-dry and go. Looks expensive without trying [citation:1].

S-Curl Perm

Women

Also called: S-wave • body wave • flowing curls

What it is: Defined S-shaped curls that start at the mid-lengths and flow to the ends. More defined than beach waves but still soft and romantic. Creates movement and body without looking like a traditional perm [citation:8].

Who it's for: Women who want more defined curls but still natural-looking. Flattering on round, oval, and diamond face shapes. Works best on medium to long hair [citation:8].

How to ask your stylist: "I want S-shaped curls that start below my ears. I want definition but still soft not tight ringlets."

Styling time: 5-10 minutes. Diffuser or air-dry with product.

Products you'll need:

  • Curl-defining cream – for shape without stiffness
  • Diffuser attachment – for gentle drying
  • Moisturizing conditioner – keeps curls hydrated [citation:8]

Why it's trending: The perfect middle ground between straight and curly. Romantic and feminine.

Digital Perm

Men + Women

Also called: hot perm • Korean perm • thermal perm

What it is: A perm method using digitally heated rods to create larger, looser curls. Extremely popular in Japan and Korea, now trending worldwide. Creates smooth, defined waves that look polished yet natural [citation:6].

Who it's for: Anyone who wants larger, bouncier curls. Especially good for longer hair. The curls "activate" when blow-dried they can look almost straight when wet, then spring up when styled [citation:10].

How to ask your stylist: "I want a digital perm loose waves that look polished. I want them to be bouncy when I blow-dry."

How long it lasts: 4-8 months [citation:6].

Products you'll need:

  • Heat protectant – if using any heat
  • Volumizing mousse – for bounce
  • Shine serum – digital perms look best with shine

Why it's trending: That K-drama hair everyone wants. Polished but not stiff.

Shadow Perm

Men + Women

Also called: subtle wave • mid-length perm • Korean shadow wave

What it is: Soft, subtle curls that start from the mid-lengths or ends not the roots. Creates a "shadow" of texture rather than full-on curls. The goal is to add natural-looking volume and movement without looking permed [citation:2].

Who it's for: People who want volume and texture but don't want anyone to know they got a perm. Perfect for flat or straight hair needing a boost. Extremely popular for men in Korea [citation:2].

How to ask your stylist: "I want a shadow perm soft waves starting halfway down. I want volume and movement, but I don't want it to look like I got a perm."

Styling time: Minimal air dry or quick blow-dry.

Products you'll need:

  • Light volumizing spray – at roots only
  • Leave-in conditioner – for ends
  • Wide-tooth comb – for gentle detangling [citation:2]

Why it's trending: The "I woke up like this" of perms. Undetectable but effective [citation:2].

Men's Down Perm

Men

Also called: taming perm • volume control perm

What it is: A perm focused on the sides and back to create downward-facing texture. Designed to tame puffiness, control stubborn strands, and keep hair lying neatly. Not for curls for control [citation:5][citation:8].

Who it's for: Men with thick, unruly hair that won't stay in place. Men who want a polished look without daily styling. Particularly good for round and square face shapes [citation:8].

How to ask your stylist: "I want a down perm on the sides. I need my hair to lie flat and stay in place. No curls just control."

Styling time: 2 minutes. Product, comb, go.

Products you'll need:

  • Light pomade or cream – for definition
  • Regular trims – to maintain shape [citation:8]

Why it's trending: Men are discovering perms aren't just for curls they're for control. Big in Asian men's grooming [citation:5].

Root Perm

Men + Women

Also called: volume perm • lift perm

What it is: Perm applied only at the roots to create lift and volume. The ends remain straight. Creates the illusion of thicker, fuller hair without changing your overall texture [citation:1].

Who it's for: People with fine or flat hair that lacks volume at the crown. Anyone who wants lift without committing to full curls.

How to ask your stylist: "I want a root perm just at the crown for volume. I want lift, not curls. Keep my ends straight."

How long it lasts: 2-4 months (roots grow out faster).

Products you'll need:

  • Volumizing powder – for extra lift between perms
  • Light-hold spray – to maintain volume

Why it's trending: The ultimate solution for flat hair. Undetectable but transformative.

Spiral Perm

Women

Also called: corkscrew curls • ringlet perm

What it is: Defined, corkscrew curls that spiral from root to tip. The most "traditional" of the modern perms, but done with larger rods and gentler solutions than the 80s version. Adds significant volume and drama [citation:3].

Who it's for: Women who want full-on curls. Works on all lengths but especially dramatic on long hair. Requires more maintenance than looser perms.

How to ask your stylist: "I want a spiral perm defined curls that spiral down. I want it to look intentional and curly, not like I'm hiding a perm."

Styling time: 10-15 minutes. Diffuser recommended.

Products you'll need:

  • Curl-enhancing mousse – for definition
  • Leave-in conditioner – spiral curls need moisture [citation:3]
  • Diffuser – to dry without disrupting curl pattern

Why it's trending: The 90s/Y2K revival brought spirals back. Worn by celebrities and fashion girls.

Perm Aftercare

Everyone

How to make your perm last and look good

How to care for permed hairs

First 48 hours are critical: Do not wash your hair. Do not put it in a ponytail. Do not use heat. The bonds are still forming anything you do now affects the final result [citation:3][citation:9].

Washing: Use sulfate-free shampoo. Wash every 2-3 days permed hair is drier and needs moisture [citation:3]. Always follow with conditioner.

Drying: Air-dry whenever possible. If you must use a blow dryer, use a diffuser on low heat. Never brush dry permed hair it breaks up curls and causes frizz [citation:3].

Products to avoid: Heavy oils, silicones (they weigh curls down), alcohol-based products (they dry hair out) [citation:3].

Products to use: Leave-in conditioners, curl creams, mousses, and serums designed for curly or permed hair [citation:3].

Sleeping: Silk pillowcase reduces friction and frizz. Pineapple (loose ponytail on top of head) for longer hair [citation:3].

When to refresh: Most perms last 3-6 months. As they grow out, the new growth will be straight you'll need a touch-up or a cut [citation:6].

Common Questions About Perms

Do perms damage your hair?

Modern perms are gentler than old-school perms, but they're still chemicals. The key is starting with healthy hair. If your hair is already damaged, bleached, or over-processed, a perm may cause breakage. Always get a professional consultation first [citation:6].

How long do perms last?

2-6 months depending on the type of perm, your hair texture, and how you care for it. Looser waves fade faster than tighter curls. As your hair grows, the new growth will be your natural texture [citation:6].

Can you color hair after a perm?

Wait at least two weeks after perming to color your hair. Two chemical processes back-to-back can cause significant damage. Some stylists recommend coloring before the perm instead [citation:3][citation:6].

Do men get perms?

Yes and it's increasingly popular. Men's perms are often about control rather than curls. Down perms tame unruly hair. Shadow perms add subtle texture. Digital perms create K-drama waves [citation:2][citation:8].

Can you swim with a perm?

Wait at least three days before swimming. Chlorine and salt water can dry out permed hair and loosen curls. If you do swim, wet your hair with fresh water first (so it absorbs less chlorinated water) and use a leave-in conditioner afterward [citation:3].